Branding | Illustration | Editorial
PGIM Illustration Rebrand
Overview
My role during my time on the Marcus product design team at Goldman Sachs consisted of providing visual design expertise for the website and various marketing initiatives. The goal was to build awareness for Marcus products, accounts and resources to both current and potential clients. Many of the projects I worked on centered around the free financial resources available on marcus.com and its social channels.
Problem
Marcus, a relatively new brand under Goldman Sachs, needed to increase its awareness in the market and build its reputation for being an accessible consumer banking option.
Role
Designer responsible for visual design, digital marketing, social media, email, and storyboarding
Process
Research
Brainstorming
Design
Iteration
Delivery
Solution
An increase in financial literacy through free resources helped to keep current clients and attract future clients to the platform and its products. Resources were provided in the form of articles and interactive resources on marcus.com and informative visuals available to the public on social channels.
Tools
Figma
Photoshop
Duration
This broad initiative occurred over the course of the almost 2 years of my employment at Goldman Sachs. The project durations ranged from 1 week to about 3 months.
The Before
Financial calculators were provided as a free, public-facing resource on marcus.com to aid in the development of financial wellness for any visitor to the site. My role with this section was to create illustration tiles that communicated each type of calculator available on the site. While the compositions were abstract, each represented the goal of the calculator enough for the consumer to select the one that best suited their financial goals and situation.
I arranged individual paper cut elements from the Marcus illustration library to create the compositions to differentiate the main functions of each of the calculators. I also led the initiative to colorize the elements provided to us by the illustrator using Photoshop and organize them in a Figma library to be utilized by the rest of the product design team.
The Rebrand
Financial calculators were provided as a free, public-facing resource on marcus.com to aid in the development of financial wellness for any visitor to the site. My role with this section was to create illustration tiles that communicated each type of calculator available on the site. While the compositions were abstract, each represented the goal of the calculator enough for the consumer to select the one that best suited their financial goals and situation.
I arranged individual paper cut elements from the Marcus illustration library to create the compositions to differentiate the main functions of each of the calculators. I also led the initiative to colorize the elements provided to us by the illustrator using Photoshop and organize them in a Figma library to be utilized by the rest of the product design team.
Whitepaper Covers
There was a promotional offer on the Marcus online savings accounts and various CD’s in order to attract new and current clients to either become an account holder with Marcus or expand upon their Marcus portfolio. With the big goal in mind of providing free resources in order for clients to make informed decisions on the best accounts or products for them, I worked with a writer and contract animator to develop a series of videos to explain the differences between each offering.
Using Figma, I created storyboards to align with the script provided by my editorial partner that walked through the benefits of each account in simple, easy to follow terms. I expanded upon the Marcus icon library to design icons specific for this project to help reinforce the information visually. There was a long-form version that was intended for the Marcus Youtube channel as well as shorter clips to post on Instagram and Facebook. I handed off the storyboards and vector assets to the animator to fully execute.
